An Example
Company
Business PlanMARKETING
THIS PORTION OF THE BUSINESS PLAN INCLUDES
SOME OF THESE SECTIONS:
- Marketing and sales strategy;
- Target markets (initial, current and
future);
- Projected growth of these markets and the
factors affecting this growth;
- How is your product, service, system or
program better or more unique than others?
- Sales and marketing tools, including costs;
- New products, services, systems or programs
- Know the incremental costs, cash flow contribution to the Company's overhead and
break-even points relating to these items;
- Competition, unless detailed in its own
portion of the Plan; and
- Other sections relating to specific
industries, products, services, systems or programs.
An Example Company
Business Plan
MANAGEMENT
THIS PORTION OF THE BUSINESS PLAN INCLUDES
SOME OF THESE SECTIONS:
- The executive officers, directors and
significant personnel of the Company are listed, followed by paragraphs detailing the
skills and experience of each - why that individual has that position - what each brings
to the Company;
- Principal Shareholders' schedule (if
applicable);
- Listing of professional consultants;
- Advisory board of experts, if applicable to
a specific industry;
- Personnel plan;
- Organization chart; and
- Other sections relating to specific
industries, products, services, systems or programs.
Remember - Be flexible to new ideas that
your staff may advance or develop. The Chinese philosopher, Lao Tsu, said "A tree
that is unbending is easily broken".
SMP & ASSOCIATES
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(954) 989-9331 Fax: (954) 989-9306
E-mail: steve@businessplansprepared.com
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